Playing literally every role in a one-man-show while creating the ADDY award-winning North Park Arts + Entertainment Guide Book proved to be one of my most ambitious projects to date, where I discovered new meanings to the word ‘design’ by exploring new and uncharted boundaries of creation.

I conceived the idea, pitched and sold the project proposal to a community, generated momentum by getting over 40 local businesses and 30 local artists to participate, acted as the sole art and creative entity, brand marketing strategist, project manager, graphic designer, sales guy, production artist, print broker, distributor, and then turned the finished 80-page printed book into a community portal site as the web designer & developer.

The ADDY Award in the end was like a cherry on top.

Winner:
Joel's Portfolio Dot Com

Category:
Advertising for the Arts & Sciences

Client:
North Park for the Arts

Silver ADDY Award Winner at the
2011 San Diego Ad Club Creative Show

ABOUT THE CLIENT

North Park for the Arts is a community based nonprofit organization whose mission is to promote access to and appreciation of the San Diego visual and performing arts within the Arts and Culture District of North Park through exhibition, education, outreach, and local partnerships.

JOEL'S ROLES

  • Concept
  • Sales
  • Fundraiser
  • Marketing Director
  • Creative Director
  • Art Director
  • Media Planner
  • Copywriter
  • Graphic Artist
  • Print Designer
  • Web Designer
  • Web Developer
  • Production Manager
  • Production Artist
  • Print Broker
  • Press Checker
  • Negotiator
  • Distributor

TOOLS

  • Photoshop
  • Illustrator
  • InDesign
  • Acrobat Pro
  • Interactive PDF Forms
  • XFDF / XML / XSLT
  • InDesign Structure Tags
  • Advanced Text, Object & Master Page Styles
  • HTML / CSS
  • PHP
  • Joomla! CMS
  • MailChimp

SERVICES

  • Creative
  • Print
  • Web
  • Design
  • Branding
  • Marketing
  • Strategy

CIRCA

  • 2010

Joel Solves

  • Creative
  • Design
  • Print
  • Web
  • Code
  • Graphics
  • Branding
  • Retouching
  • Illustration
  • eCommerce
  • eLearning
  • Interactive
  • Multimedia
  • App Solutions

Joel Creates

  • Ads
  • Apps
  • Brands
  • Brochures
  • Catalogs
  • Campaigns
  • Logos
  • Identities
  • Illustrations
  • Animations
  • Music
  • Packaging
  • Websites
  • eStores

Joel Plays

  • Graphic Artist
  • Print Designer
  • Web Designer
  • Web Developer
  • Photo Retoucher
  • Illustrator
  • Production Artist
  • Prepress Perfectionist
  • Production Manager
  • Art Director
  • Creative Consultant
  • Strategic Analyst
  • Apple Scripter
  • FileMaker Developer

Joel Speaks

  • Mac
  • Adobe
  • AppleScript
  • ActionScript
  • FileMaker Script
  • HTML5 + CSS3
  • Javascript + jQuery
  • AJAX + XML + XSLT
  • PHP
  • BigCommerce
  • Joomla!
  • Drupal
  • Wordpress
  • Google